I am the Creative Director and one of the driving forces behind Lean Digital Systems. I contribute rich creativity combined with an insane ability to translate consumer insights into buzz-worthy ideas and craft brands that command attention. I listen to the things you say, hear the things you don’t, and come up with those perfectly simple brand-shaking ideas you wish had occurred to you.
Prior to joining Lean Digital Systems, I served as Principal for True Perception, a brand identity development company as well as Director of Visual Strategy for both Six Degrees and SHR Perceptual Management, where I supervised the development of visual brand strategies and creative implementation. I was the Creative Director at Nordensson Lynn Advertising where I directed the creative staff to produce printed collateral, advertising, brand identity, web design, and a damn fine Friday happy hour.
I have over 30 years experience working with clients such as General Motors, Samsung Electronics, The Little Gym International, Siemens Medical, Abbott Labs, RainBird Irrigation, and Six Sigma Academy.